The Golden Quad. 💎
The "Quadrilatero della Moda" is the most famous fashion district in the world. It is a square of four streets packed with flagship stores of Prada, Gucci, and Versace.
Window Shopping
Even if you can't afford a €5,000 bag, the window displays are art installations. They change weekly.
People Watching
Stand on a corner. You will see models running to castings, editors in town cars, and the most stylish grandmothers in existence.
Galleria Vittorio. 🏛️
Connecting the Duomo to La Scala opera house. It is a cathedral of commerce, covered by a magnificent iron and glass dome.
The Bull
Find the mosaic of the dancing bull. Legend says if you spin three times on its testicles with your heel, it brings good luck.
Original Prada
Mario Prada opened his first shop here in 1913. It is still there, preserving the original mahogany shelves.
Camparino
A historic bar at the entrance. Stand at the counter and drink a Campari Seltz like a local businessman.
Hidden Garden
Slow Shopping
10 Corso Como. 📓
Founded by former Vogue editor Carla Sozzani. It is hidden behind a nondescript wall. Inside is a jungle of fashion, photography books, and design objects.
The Roof:
Don't miss the rooftop sculpture garden. It is a quiet oasis of metal and greenery in the middle of the busy city.
Serravalle Outlet. 🏷️
If you want Armani and Gucci but don't want to pay full price, take the bus to Serravalle. It is the largest designer outlet in Europe.
The Logistics
Shuttle buses run daily from Milan Central Station. It takes about 90 minutes. Go on a weekday morning to avoid the crowds.
The Discount
Expect 30% to 70% off retail prices. This is where last season's runway pieces go to find a home.